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Science & health

What the research actually says

Why vaping is addictive, how much nicotine is really in a device, and how the evidence on vaping versus smoking stands today, sourced and stated plainly, without scare tactics.

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Why Is Vaping So Addictive? The Science, Plainly Explained

A clear, sourced explanation of why vaping is so addictive, how nicotine acts on the brain, why nicotine salts changed the game, and what makes vaping habit-forming beyond the chemistry.

9-minute read

What this hub covers

Neuroscience
How nicotine acts on the brain.
Chemistry
What is in the vapour and the device.
Public health
Comparative risk and evidence reviews.

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Frequently asked

Is vaping safer than smoking?
For an established adult smoker who fully switches, vaping is estimated by Public Health England and the Royal College of Physicians at roughly 95% less harmful than continued smoking. For never-smokers, especially teens, the comparison does not apply and the risk-benefit is the other way around.

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